ANIMATED AD CAMPAIGN

This short animated campaign was created to engage with The Yellow Door Project’s target audience of mid-20s and up.

A large part of the animation was in fact the soundscapes used. A soothing synth healing to connote meditation overlayed with Australian sounds of beaches, bush lands and the desert.

A Stylised approach was used to connote meditation and to hero the audio used.

Graphic Design for animation elements, character creation and final video and gif animation file.